ONLINE SURVEYING
An increasingly popular and effective way of collecting data, Darmax Research has the capacity to design interactive online surveys, including a variety of question types. Our online surveys can be created so that they are open to all, have a personalised log in for each respondent, or can sit alongside a paper version of the survey, so that respondents can complete it online should they prefer.
POSTAL SURVEYING
Postal surveying is a traditional but effective approach to collecting large amounts of data from a specific target audience. Darmax Research are able to design attractive and easy to complete self-completion postal surveys, distribute them to thousands of households across the UK and procesand manage responses.
Postal surveying is a traditional but effective approach to collecting large amounts of data from a specific target audience. Darmax Research are able to design attractive and easy to complete self-completion postal surveys, distribute them to thousands of households across the UK and process and manage responses.
FACE TO FACE SURVEYING
Using professional market research interviewers to guide respondents through a survey is a tried and tested approach to data collection. Face to face surveying can be carried out in a variety of locations depending on your needs, including the city centre, on the street in areas of high footfall, or at event or festival.
We conduct face-to-face surveys either by traditional pen and paper methods, or alternatively (and increasingly) where interviewers use handheld tablet computers to administer the questionnaire.
Face-to-face interviewing has the obvious benefit of being able to provide respondents with support, advice, clarification, prompting and stimulus whilst taking part in a survey. Our interviewers can also build up a rapport with respondents, allowing them to feel comfortable when answering their questions, thereby collecting more reliable data.
DATA ENTRY & ANALYSIS
We provide a full data entry and analysis service. Services include:
- Data entry of paper questionnaires
- Coding of free text questions
- Statistical analysis
- Analysis tables in various outputs
- In-depth online reporting system
- Data visualisation
FOCUS GROUPS & INTERVIEWS
Darmax Research can recruit, facilitate, analyse and report on both focus groups and in-depth interviews on your behalf.
Focus groups are an excellent means of gaining ‘below the surface’ feedback, by delving into respondents’ attitudes and beliefs to better understand their perceptions. They also create useful discussion between respondents, allowing us not only to hear the views of individuals but also to benefit from the interaction between them as issues are discussed.
In-depth interviews are typically used in a one-on-one setting, and can provide a greater depth of insight, as views, opinions and attitudes can be explored in detail for a single respondent. In-depth interviews can be used when covering potentially sensitive topics, such as health issues, or with respondents who would not feel comfortable discussing topics in a group setting.
TELEPHONE SURVERING & INTERVIEWING
We are able to conduct surveying and interviews over the telephone, which is an excellent approach when attempting to research more dispersed populations and professionals who are time poor and cannot attend focus groups or face to face in-depth interviews.
Telephone surveys can be inputted directly in to project databases so that responses can be viewed in real time, while telephone interviews can be recorded for analysis at a later time.
DESK RESEARCH
Darmax Research can provide desk research as part of a research project, exploring existing data and information, such as internet resources, previous research reports and published articles. We highlight what relevant intelligence there is on a specific topic and interpret its relevance to the research. Desk research is often used as a starting point in order to understand what the current situation is, what is already known, and provide context to your research project.
TRANSCRIPTION SERVICES
We transform your audio data in to written format, in order for you to easily find themes and topics of discussion, without spending time going through your audio files over and over again. Through this, you can also distribute the findings within your audio files easily to colleagues and members of your team.